Case Studies

17 UX design and research engagements across enterprise, luxury, retail, fintech, and AI-driven products.

1. Aktana — Transforming Cloud-Based AI Sales Tools for Life Sciences

   Aktana, a leader in AI-driven decision support for the pharmaceutical and Life Sciences industry, engaged Ryan to design and enhance a cloud-based AI sales platform. Over the course of a year, he led UX research and design across the US and Japan — work that played a key role in Aktana meeting its fundraising goals and securing a new round of funding.

2. Audi — Pioneering the Market with Electrifying UX for EVs

   For the launch of Audi's e-tron® electric vehicle, Ryan led UX for the official website and an in-dealership application. The launch established the e-tron® as a market leader in the US electric vehicle segment, with an immersive parallax experience and a fuel-saving calculator that turned browsing into practical benefit.

3. CloudNatix — Automating Cloud Infrastructure with Great Efficiency

   As Head of Design at CloudNatix for 3.5 years, Ryan designed the entire product from 0 to 1 — a platform that automates cloud infrastructure across AWS, GCP, Azure, Kubernetes, and on-prem systems. The results: cloud utilization up from 20–25% to 50–60% in three weeks, costs cut by 25–60%, and 250% ROI.

4. DocuSign — A Redesign Journey for Electronic Signatures

   DocuSign, the leader in electronic signature technology, engaged Ryan to lead a comprehensive redesign of its application. The revamp created a seamless experience between sending and signing electronic documents — measured with Google's HEART metrics and confirmed by DocuSign's continued market leadership.

5. Intel® — Elevating Brand Recognition: Innovative Mobile Apps & Digital Marketing

   Ryan led UX for a team partnered with Intel® to strengthen the chipmaker's consumer connection through in-store touchscreen experiences and a mobile app. Grounded in guerrilla retail research, the work improved brand consideration among PC buyers and replaced costly paper sales materials with a digital-first experience.

6. Logitech — Elevating Computer Hardware Experience through Strategic UX Research & Design

   For Logitech's QuickCam desktop software, Ryan led a UX design and research team through a redesign of the installation process and application — localized for 14+ languages. The project exceeded its goals, earning commendations and an extended contract from Logitech.

7. Louis Vuitton — Reimagining a Luxury Digital Platform

   Ryan led User Experience for the revitalization of Louis Vuitton's digital platform with a renowned French agency and LVMH stakeholders in Paris. The redesign consolidated multiple sites into one fully responsive experience, localized for 20 countries, with runway shows as a 'fashion TV' engine for commerce.

8. McKesson — Revolutionizing Pharmacy Access: Health Mart's Innovative Portal Design

   For McKesson — #9 on the Fortune list — Ryan designed the Health Mart portal system: a flexible website platform for independent pharmacies, a specialized marketing site, and an admin tool that lets third-party pharmacies build and manage their own sites across desktop and mobile.

9. Motorola Solutions — Pioneering Web & Enterprise Application Design

   Ryan led a year-long initiative to modernize Motorola Solutions' digital presence — defining the UX strategy, directing external vendors, and overseeing an international research program that shaped a successful corporate website redesign aligned with a concurrent brand refresh.

10. Oracle Cloud — User-Centric Solutions for Enterprise Cloud Infrastructure

    At Oracle, Ryan led design as a player-coach manager across three PaaS/IaaS product suites — Integration Cloud, Visual Builder Cloud Suite, and Stream Analytics, seven products in all — building a design organization spanning the US and Europe. The work contributed to leadership positions in Gartner MQ and Forrester Wave evaluations.

11. Retailor — AI-Driven Social Shopping

    Retailor is Ryan's vision for the next generation of online shopping: AI-powered Reverse Image Search, a proprietary fashion social network, and AR try-before-you-buy — Pinterest meets Amazon, designed mobile-first to enhance product discovery and drive repeat visits.

12. Saatchi & Saatchi — Enhancing Core Services for a Premier NYC Health Advertising Agency

    As VP of User Experience at Saatchi & Saatchi Health in New York, Ryan built a world-class UX practice from within the agency — producing award-winning work for clients like Abbott Freestyle, Pfizer, and AstraZeneca while significantly increasing billables.

13. Synergy — Empowering Small Business Owners through AI Video Creation

    Synergy is an AI video creation tool that lets small business owners produce full-length, professional videos without filmmaking experience. Ryan led UX from mobile-first wireframes to a dual-mode desktop experience serving both beginners and power users.

14. Toyota — Revitalizing Auto: Innovative Redesign for North American Digital Presence

    Ryan led UX design and research for the redesign of Toyota's North American website, grounding the work in on-site dealership ethnography. The final design was well-received by Toyota, contributed to increased customer satisfaction, and won the agency accolades and new business.

15. TradeSource — Reimagining B2B Procurement

    TradeSource set out to modernize B2B furniture procurement in a $1.3 trillion global market. Ryan led design across desktop, mobile web, and native apps — research, design system, and a social feature called ShopTalk — and the engagement was extended multiple times beyond its original scope.

16. Visa — Empowering Payments: Visa's Seamless Chip Card Experience

    To support the US rollout of chip card technology, Ryan designed a mobile-first, responsive site that communicated the change clearly to end-users, banks, and card issuers. The widespread adoption of chip cards across the target market confirmed the effectiveness of the experience.

17. Wells Fargo — A Groundbreaking Journey in UX Innovation

    Wells Fargo tasked the team with redefining its credit card experience to drive conversion and active usage. Ryan led the end-to-end UX process — a mobile-first design that scaled across devices and made activating and using cards noticeably easier for customers.